Why is writing for the web different from writing for print?

Web is very interactive, people want to see things that are of interest to them, and quickly, they do not want to read several paragraphs to get to where they want to go.  When reading print you get what the writer is trying to express to you not necessarily your own feelings or opinions.

• Keep it simple – and short (remember, word count should be 50% of print)
• Break large chunks of copy up into smaller, more concise sections
• Use bulleted or numbered points to simplify main ideas for easy reading
• Keep sentence structure and word choice simple
• Always put your most important information at the top
• Create various pages within your website for different topics, instead of having lots of information on one page.
• Use highlighting, or bold important keywords